Our Team
Explore our expertise and vision.
Chief Executive Officer
With over thirty years of extensive experience in the global automotive industry, includes proficiency in design and manufacturing engineering, sales and business development, program management, product launch, facility setup and plant operations, continuous improvement and VAVE, as well as supply chain management and sourcing. Among the thirty years, over fifteen years of specific insight into the Chinese automotive industry and supply chain. The experience extends to over ten years in investing in start-up businesses, working alongside globally renowned venture capital firms. Passionately creating and leading strong working teams.
Bryan Liu
Chief Operating Officer
A seasoned technologist, entrepreneur with over 20 years of experience in technology R&D, engineering, program management, regulatory compliance, business development, marketing and sales, leaving footprints at many Fortune 500 companies. In parallel, he has also infused his passion in building business in the food service, ecommerce and real estate markets with his family. Prior to starting Leading Lines, Alan completed numerous technology projects with subject matter expertise in power (battery & charging) design and market compliance regulations. The most recent endeavor of his time is with a vertically integrated contract manufacturer, where he has informed global growth strategies and spearheaded the creation and launch of the company’s battery / new energy division.
Alan Pan
Jason is a trailblazer in food service, technology, and sustainability. He founded Asiana Foodville in 2007 to create entrepreneurial opportunities for displaced individuals by transforming their ethnic food services and specialty cuisines. Under his leadership, the company grew into 11 thriving brands across collegiate and healthcare campuses. His entrepreneurial journey began as an undergrad at UIC, where he started his own company. He has since been deeply involved with startups in food technology, innovation, and green energy, always focusing on the needs of Gen Z and Alpha consumers. He also played a key role in launching Argo Tea cafes and expanding its wholesale business into multiple sectors. In 2024, he joined LeadingLines USA to enhance services with smart automation and sustainable power solutions, driven by his commitment to advancing technology and sustainability across sectors.
Jason Lee
Head of Business Development
Juan Guadian
Business Development Director
With more than 15 years of experience in personalized customer service and merchandising to product placing, display layout, and sales. A UIC alumni with a background in Idea developing and presenting projects focusing on sales, Juan has ample experience in Business to Consumer sales as well as Business to business sales, his experience has been enhanced by a fast-paced, always changing sales environment within Chicagoland as well as international borders. From the point of creating a demand for a product through targeted multichannel campaigns, trailblazing new territories, to training businesses that receive product then provide supply and knowledge through comprehensive in person or on screen training programs in territories such as Canada, Mexico, Central America, the Caribbean, and spain. Currently, in conjunction working with UNISS USA, Leading Lines USA amongst others to bring our products to the world.
Chynna
Felchak
As the Director of Project Management for UNISS USA, Chynna brings a diverse background in IT and digital marketing recruitment, event coordination, hospitality management, and customer relationship management. Chynna is the leader in managing large-scale, cross-functional projects, aligning strategies with business objectives, and ensuring successful delivery through optimal resource allocation. Chynna brings a unique blend of expertise to UNISS, including talent acquisition within tech and marketing sectors, alongside extensive experience in fostering customer relationships, orchestrating seamless events, and managing hospitality operations. Chynna has consistently demonstrated extensive experience in building high-performing teams, enhancing client engagement, driving continuous process improvement, and boosting customer satisfaction. She is strategic, and results-driven and consistently showcases a committed, customer-centric approach to all of our clients.
Project Management Director
Jessica Jin is the Director of Marketing at UNISS USA, bringing a dynamic blend of creativity and strategy to the team. With a background in film, broadcast production, and multimedia design, she began her career as a designer before transitioning into marketing. Over the years, she has contributed her expertise across multiple companies, shaping brand narratives, enhancing digital presence, and leading creative initiatives. Jessica's approach to marketing is both innovative and collaborative, ensuring impactful storytelling and strategic growth. Jessica is dedicated to driving brand engagement, expanding market reach, and fostering meaningful connections with audiences.
Jessica Jin
Director of Marketing
